Article URL: https://www.apple.com/newsroom/2026/03/introducing-apple-business-a-new-all-in-one-platform-for-businesses-of-all-sizes/ Comments URL: https://news.ycombinator.com/item?id=47504112 Points: 159 # Comments: 139

Built-In Mobile Device Management
New Ways to Manage Productivity and Collaboration
Enhanced Discoverability in Apple Maps
Brand and Location Features in One Convenient Place
Introducing Apple Business — a new all‑in‑one platform for businesses of all sizes
“Apple Business is a significant leap forward in our decades-long commitment to helping companies of all sizes leverage the power of Apple products and services to run and grow,” said Susan Prescott, Apple’s vice president of Enterprise and Education Marketing.

“We’ve unified Apple’s strongest business offerings into one simple, secure platform, delivering key features for organizations in every stage and sector, including built-in device management, collaboration tools, and additional ways to reach new customers.

We can’t wait to see how Apple Business helps companies spend more time focusing on what they love and connecting deeply with their communities.”
Apple Business includes options to purchase upgraded iCloud storage and support with AppleCare+ for Business, and a companion Apple Business app will allow employees to install apps for work, view colleague contact information, and request support while on the go.

3
Apple Business expands the availability of Apple Business Manager to more than 200 countries and regions, and supports additional device management features, including:
Apple Business introduces fully integrated email, calendar, and directory services that are designed to make it seamless to start a new business with a professional identity.

Businesses can bring their own custom domain name or purchase a new one through Apple Business, helping founders elevate communication and collaboration.

These services streamline operations, with scheduling tools like calendar delegation and a built-in company directory to make it easy for employees to connect with user groups and personalized contact cards.

Every day, users choose Apple Maps to discover and explore places and businesses around them.

Beginning this summer in the U.S.

and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps.

Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more.

Ads will be clearly marked to ensure transparency for Maps users.

Brand management tools previously available in Apple Business Connect will now be available through Apple Business, making it easier than ever for businesses to set up and manage how their brand and locations appear across Apple services and apps.