In Japan, strong state-led certification key to boosting organic food uptake

Organic food is less common in Japan than in the U.K., with about 70% of what is available in the country being imported
By Elizabeth Beattie
Staff writer
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Buying organic foods is a leap of faith for consumers who have no choice but to trust the labels
For Japan, having a recognizable and transparent government-certified system may be key to encouraging more people to buy organic food products, Japanese and U.K
researchers have found.In a study published February on Springer Nature Link, an online academic journal, researchers found that general and government trust is an important factor in shaping preferences for organic foods
Researchers surveyed about 1,300 respondents in the U.K., and about 1,500 in Japan.The researchers found that, compared to the U.K., trust in the government was “significantly higher in Japan,” where organic food is less mainstream, although the U.K., where organic food is more prevalent, was higher in generalized social trust, or trust for other people.

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