More than 35,000 households helped by flood insurance directory since launch

More than 35,000 households have been helped by a directory to search for flood insurance since its launch four years ago, according to industry bodies.

The flood insurance directory was launched in February 2022 to help households in flood-prone areas to access suitable insurance.

The British Insurance Brokers’ Association (Biba), the Association of British Insurers (ABI) and Flood Re, a scheme which aims to make the flood cover part of household insurance policies more affordable, have been marking four years since the launch.

Those behind the initiative said the figures reflect the success of an agreement implemented alongside the directory in September 2022, which saw the industry commit to signposting people declined flood cover or offered policies with flood exclusions to the directory.

Floods minister Emma Hardy said: “Flooding has a devastating and lasting impact on households, so it is great to hear that the flood insurance directory is making a real difference for households facing flood risk, helping them find suitable cover and peace of mind.

“This Government is spending at least £10.5 billion up until 2036 to build and repair flood defences in England, and initiatives like this are further examples of what can be achieved when government and industry work together.

Biba chief executive Graeme Trudgill said: “Four years on, the flood insurance directory operated by Biba continues to deliver on its promise.

“The increase in usage shows that signposting works, and we’re proud to see the industry come together to support those in need.”
The directory was developed in response to a review of flood insurance in Doncaster, which called for improved access to flood insurance.

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The directory currently features 24 approved insurers and brokers.

Kelly Ostler-Coyle, director of corporate affairs at Flood Re, said: “We’re delighted that the flood insurance directory has supported more than 35,000 households in its first four years.

“It’s encouraging to see the real difference this is making for so many customers.”
The ABI has previously highlighted the importance of embedding climate resilience into new housing developments.

The flood insurance directory can be found at www.biba.org.uk/flood-insurance-directory.