Nintendo is weathering the storm

Things aren't going so well in the video game industry.

Consoles are getting more expensive, games are shutting down, layoffs are prevalent, the live-service space is a mess, major platforms are entering eras of uncertainty, and AI is infiltrating the medium in frustrating ways.

Finding a bright spot is rare.

But amid all of that, one company has managed to stay the course: Nintendo, which has navigated this tumultuous period by largely ignoring trends and focusing on what it does best.

Let's look at just the last few weeks as an example.

Nintendo has managed to keep a consistent release schedule over the Switch 2's first year, and in March …
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