Peacock is adding an AI Andy Cohen to narrate an endless stream of Bravo clips

Posts from this topic will be added to your daily email digest and your homepage feed.

You’ll find Cohen’s AI likeness in a new ‘Bravoverse’ feed that’s tailored to your favorite shows.

Posts from this author will be added to your daily email digest and your homepage feed.

When you open your Peacock mobile app this summer, you might see a portal leading to the AI likeness of TV host Andy Cohen on your homepage.

Inan announcement on Friday, NBCUniversal said Cohen’s avatar will serve as a guide through Peacock’s “infinitely swipeable” feed of clips from Bravo shows, likeLove Island,The Real Housewivesseries, andBelow Deck.

The feed, called “Your Bravoverse,” will surface clips from the shows that you choose when you first open up the new experience.

NBCUniversal will use AI to scan and pick out scenes from your favorite shows, while an AI-generated Cohen offers input about what’s happening on screen.

Peacock’sshort-form video expansionis part of a broader trend that has streaming services trying to keep viewers locked into their apps.

This week, Disney Plus followedESPNby adding a newstream of clips, called “verts,” while Netflix has alsoexperimented with a short-form feed.

John Jelley, NBCUniversal’s senior vice president of product, told reporters that with the use of AI, the company can create 600 billion different variations of the Bravoverse feed.

“We’ve used AI and an AI agent that we’ve trained on what Bravo fans care about,” Jelley said.

“There might be tens of thousands of clips and moments and metadata, but we know that fans love an explosive walk-out.”
A short-form video feed isn’t Peacock’s only play to capture user attention; it’s also adding a newLaw & Order: Clue Huntermobile game this spring.

The game comes fromWolf Games, the AI-enabled studiocofounded by Elliot Wolf, the son ofLaw & Ordercreator Dick Wolf.

It asks users “to find hidden objects to help identify suspects and solve a mystery,” according to the press release.

Peacock is also addingPublic Eyeto its app this summer, another title from Wolf Games that uses AI to generate a new mystery to solve each day.

Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, The Verge’s parent company.

Update, March 13th:Clarified the presence of the Bravoverse on Peacock’s homepage.

A free daily digest of the news that matters most.

This is the title for the native ad