Pop startup Galaxy aims for IPO in Seoul and New York

Gwanghwamun Square, the venue of BTS’ comeback concert, in Seoul on March 21
Seoul-based startup Galaxy is trying to disrupt K-pop’s traditional idol system — a model built on years of recruiting, training and managing human performers
| Jun Michael Park / The New York Times
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Humanoid robots dressed in black, luxury hip-hop outfits snap into formation, moving in perfect sync to K-pop songs
It’s a simulation inside an office styled as a crash-landed spacecraft in the heart of Seoul’s financial district, complete with towering astronauts and floating robotic jellyfish.The performance is orchestrated by Choi Yong-ho, founder and chief executive officer of Galaxy, a Seoul-based startup trying to disrupt K-pop’s traditional idol system — a model built on years of recruiting, training and managing human performers.Galaxy is trying to build a new strategy that blends artificial intelligence characters and life-size robot idols
The goal is to create content without the constraint of human performers.

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