Volkswagen Group profits take big hit on Porsche shift

Strategic readjustment at Porsche, as well as dwindling sales in both main export markets, the US and China took a big bite out of VW's 2025 profits — which almost halved.

Volkswagen 's top executives on Tuesday said the vast automotive empire suffered a 44% reduction in net profits in 2025 , with gains after tax dropping to €6.9 billion (roughly $8 billion) from 12.4 billion in 2024.

That's the company's worst annual overall performance since 2016, at the height of the financial fallout from the so-called " Dieselgate " scandal.

"2025 was punctuated by geopolitical tensions, tariffs and highly intense competition," Chief Financial Officer Arno Antlitz said in the company press release.

Like the rest of the German car industry , the VW Group is also struggling with managing and judging the pace of the shift towards electric motoring.

Targets and incentives often vascillate and vary by region and public demand remains lower than many politicians and industry leaders had hoped.

Porsche's electric slowdown takes big bite out of profits
A vast chunk of this dip was attributable to VW's performance brand and longest-standing partner Porsche, with the Stuttgart-based company's net profits all but wiped out.

The company logged a net profit of just €90 million, compared to €5.3 billion in 2024.

"The reasons for the reduction are a fundamentally changed market environment in China, the US tariffs, the slower rise of electromobility and the one-off and special effects that are connected with it," VW wrote in the "Sport Luxury" segment of its annual report that pertains to Porsche's performance.

The works council said that Porsche's decision late last year to extend its production running times for combustion engine models accounted for a one-off financial hit in the region of €5 billion.

It also said that US tariffs led to lost revenues in the region of €3 billion.

Once a major cash cow for the VW Group, Porsche has struggled in particular with the rapid advent of higher quality Chinese-made luxury and performance cars emerging as a serious rival to its top end sales in China faster than most in the industry anticipated.

Germany's Porsche pauses shift to EVs as profits tank
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What did the company's other core figures look like?

Some of the key figures across the group's main marques follow here:
Job cuts and cost cutting planned, bosses' pay packets also impacted
"In total, around 50,000 jobs are due to be cut by 2030 across the Volkswagen Group in Germany," he wrote.

A large chunk of these, roughly 35,000, will be cut at the parent company VW.

Audi also plans to shed up to 7,500 jobs by 2029, while Porsche had announced plans to cut around 3,900 jobs.

But the companies are aiming to achieve these plans primarily via job-sharing or part-time deals for older workers and voluntary severances, not redundancies.

CEO Blume also faced reduced rewards in 2025 as performance dipped and as he was replaced as the CEO of Porsche, from which he had graduated to head the VW Group as a whole.

The company's annual report showed Blume was paid a total of €7.4 million, including his pension package and various performance-related payments, in 2025, a dip of around €3 million.

Blume's predecessor Herbert Diess was again the top-paid VW manager, earning a total of €9 million.

Diess was replaced by Blume in 2022 but remained on the payroll and only went into retirement in October 2025.