Capturing half of the games industry's consumer sales growth apparently wasn't enough.
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Evidently, Roblox thinks those are rookie numbers.
Today, Roblox announced Roblox Plus, a new subscription plan the company says is "designed to deliver more value to its users." Its features, however, include some unsavory monetization tactics.
Like the sunsetting Premium subscription, Plus will grant access to item trading and selling on Roblox's marketplace.
But what it won't feature is Premium's included monthly stipend of Robux, or its included 10% bonus on purchases of additional Robux.
"Roblox Plus provides a new path for users who want to get more out of the platform and for creators looking for more ways to earn," Roblox said in its announcement.
"This launch is only the beginning."
PC Gamer has reached out to Roblox for comment, and we'll update if we receive one.
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Lincoln has been writing about games for 12 years—unless you include the essays about procedural storytelling in Dwarf Fortress he convinced his college professors to accept.
Leveraging the brainworms from a youth spent in World of Warcraft to write for sites like Waypoint, Polygon, and Fanbyte, Lincoln spent three years freelancing for PC Gamer before joining on as a full-time News Writer in 2024, bringing an expertise in Caves of Qud bird diplomacy, getting sons killed in Crusader Kings, and hitting dinosaurs with hammers in Monster Hunter.
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