Two should charge more for Grand Theft Auto 6

It's for the good of the games industry, you see.

There are two big questions preoccupying Grand Theft Auto fans these days: Will Grand Theft Auto 6 be delayed, and how much is it going to cost?

(If you're a GTA fan on PC, you get a bonus question: What the hell?

)
Obviously we'll have to wait for Take-Two Interactive to make the call on those, but a Seeking Alpha report (via IGN ) says Bank of America securities analyst Omar Dessouky is calling for GTA 6 to launch at a higher-than-usual price point—for the good of everyone.

Dessouky was speaking in the wake of the Interactive Innovation Conference —stylized as iicon, because cool —a game industry conference for "visionaries, thought leaders, and innovators" (ie., CEOs and money types) organized by the Entertainment Software Association to fill the void in its heart left by the collapse of E3.

"We also heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if GTA 6 came out at $70," Dessouky said.

"We think it’s in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry."
Conversely, if Take-Two sticks with the $70 price point, it's going to be very difficult for other publishers to justify charging more for their games, even heavy hitters like Call of Duty and EA Sports FC.

I'm not sure that's necessarily bad for the industry—I think there are far more pressing concerns right now than whether multi-billion-dollar corporations can charge an extra tenner for their wares—but Dessouky is absolutely correct that Take-Two, whichever way it goes, will set the path for the rest of the industry.

As for which way it will go, Take-Two is playing coy about the whole thing.

Speaking at the same iicon conference, Take-Two CEO Strauss Zelnick said he wants to ensure that "what people pay for it feels very reasonable ." But he also pointed out that big-budget games could (and, by implication, should) cost more than they do right now, because game prices have held steady over the years while everything else has gone up—which sounds like the sort of thing you say when you're getting to slap your customer base with a little of the ol' sticker shock.

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My money, metaphorically speaking, is on GTA 6 coming in at a higher-than-standard price: Not the $100 earthquake that some are dreading, but $80?

I'll be very surprised if it's not at least that much.

We may finally get some insight on that topic later this month: Take-Two's next quarterly financial report is set for May 21.

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Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80.

From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters.

He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer.

He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill.

Lots of Henry Cavill.

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